Companion files

The Private Wealth Fundraiser

Raising Private Markets Capital from Wealth Managers

One Excel workbook, and it runs a forecast the book describes in full and never performs. It is free. Nothing is gated behind a sign-up, and no email address is asked for.

The workbook

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Redemption drag is U-shaped, and the middle years lie

The chapter says drag grows with the age of the book. Over seven years it does. Month by month it does not: 38.7 per cent of gross flow at month 18, falling to 14.2 per cent at month 36, then climbing to 41.5 per cent by month 84.

Year three is the bottom of the U. It is also, precisely, when a distribution team first has enough history to build a credible multi-year forecast — and the two years it can see show drag improving. A team that extrapolates what it can see will forecast an improvement at the exact moment it is about to reverse. The remedy is in the model, not in judgement: redemptions modelled as a rate on aged tranches produce the U-shape by themselves.

A miss has a signature

The chapter promises that a forecast miss tells you whether conversion, ticket size or timing was wrong. It does. Measured at month 36: a two-point fall in the conversion ceiling costs 11.1 per cent of flow but only 6.6 per cent of assets; a ten per cent smaller ticket, 10.0 and 6.0. A three-month launch slip costs the least flow — 5.5 per cent — and the most assets, 11.6 per cent.

So flows and assets short in proportion points at conversion or ticket size; flows near plan with assets well short points at timing, and at a problem that happened earlier than the month being read.

What it would take to hold the line

Holding a 30 per cent organic growth rate at month 60 needs 24 per cent more gross flow than the model produces. That cannot come from working saturated platforms harder; it has to come from new ones, which take nine to twelve months from approval to production. So the decision had to be taken around month 48 — a year before anyone was looking at the shortfall. The cohort model does not merely forecast. It dates the decision.

Conventions used throughout

Amber fillan input — you may edit these
Grey filla formula — do not overtype these
Checks sheettwenty-eight controls, each stating its own verdict

Every firm and figure is illustrative, as everything in the book is. What is not illustrative is the shape of the result, which holds for any plausible set of inputs. The three peak months on sheet 4 are computed, not typed — change an assumption and they move.

Opening the file

The workbook opens in Microsoft Excel, LibreOffice Calc, Google Sheets and Numbers. It uses no macros and no add-ins, so nothing needs to be enabled or trusted. If your spreadsheet asks to update links on opening, decline — there are none.

Articles on this book

Also by Julian R. Sterling

The other books with companion files. The full list of titles is on the author page.

These files accompany The Private Wealth Fundraiser. The book is on Amazon.

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